How to Open & Operate a Financially Successful Bookkeeping Business by Lydia Clark

Author:Lydia Clark
Language: eng
Format: epub
Tags: bookkeeping, business, numbers, home office, open, run, plans, business forms
Publisher: Atlantic Publishing
Published: 2012-03-12T00:00:00+00:00

Traditional Marketing Techniques

You can implement online or Web-based marketing techniques to find clients for your new bookkeeping business, and you can use in-person marketing techniques. Traditional marketing includes direct mail, telemarketing, print advertising, television advertising, leaflet marketing advertising, radio advertising, and more. However, eMarketing is being used increasingly. eMarketing or electronic marketing involves marketing your brand by using various Internet applications to connect your business to potential customers. These applications could be newsletters, blogs, or any other presence you have on the Web. eMarketing can allow you to attract new clients, retain current clients, and identify your brand identity.

Direct mail campaigns

When it comes to finding a client, you can do many different things. For example, you can do direct mail campaigns that are low budget and will allow you to target a certain demographic of people directly who could become prospective clients. Send out postcards, letters, and fliers that describe who you are and what your business offers, as well as its location. Other tools of direct mail campaigns include brochures and door hangers that can be hung on business or individual household doors. Small businesses often use direct mail campaigns as part of their advertising. You can also go online to DirectMail.com™, www.directmail.com. They will help you communicate with prospective clients through direct mail, e-mail, or social media outlets. For $24.99, you can get a direct mail listing of about 300 names. Their e-mail marketing also comes with a free trial. Call DirectMail.com at 888-690-2252.

E-mail marketing programs

E-mail marketing programs will help you in advertising your bookkeeping business and finding clients, too. Constant Contact®, an online marketing team of experts, helps small businesses with getting their message out to the public through e-mail marketing, event marketing, online surveys, and social media tools. Constant Contact will help you to create a professional e-mail newsletter that is tailored for your bookkeeping business and help you draw in and connect to new clients. You can use Constant Contact to remind your clients of items that may be of interest to them, including tax planning information, estate planning information, reminders of critical tax dates, and interesting business taxation anecdotes. It will help build a relationship between you and your client. Constant Contact offers live online seminars and will help you manage your e-mail lists. Pricing for Constant Contact starts as low as $15 per month, and you can try out the services free for 60 days. Go online to www.constantcontact.com/index.jsp, or call 866-876-8464.

One of the many jobs of an e-newsletter is to give an update to clients about your business and what is happening with your business along with news on things such as tax information and other issues that you feel are relevant and important to your clients. You can start a dialogue and begin communicating with your clients through e-mail marketing.

eNewsletters Online™ also provides users with e-mail newsletter templates that will be custom designed for your bookkeeping business. You will be able to choose from a wide range of e-mail newsletter templates, which are free when you subscribe to eNewsletters Online for tips on how to write your newsletter.

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